Family outreach & consent

Families can text the school a question, 24/7

A guardian can text a question to your school number any time — Elira answers from your verified school info, or hands it to your office with one link.

Guardians don't just receive texts — they can text back with a question, any hour, any day, in English, Spanish or Arabic. Elira acts like a 24/7 member of your front office.

What Elira will answer on her own

Only what your school has put on file — settings you control on the School info page plus what's on your AI Knowledge tab:

Every automatic answer comes only from that verified info. Elira checks the full answer against its cited school facts, including translated answers; an uncertain or unavailable check sends the question to your office. Elira never guesses — and she is deliberately strict about dates:

A few things she settles herself, in code, before any AI is involved:

When she's not sure — your office gets it

Sensitive-topic limits apply in English, Spanish, and Arabic. A question about our child gets the same private staff handoff as one about my child.

Anything Elira can't answer from your info (or anything sensitive — IEP specifics, medical, legal, discipline, money) goes straight to your office:

  1. The guardian instantly gets: *"<Your school>: great question — I've passed it to the office team and they'll text you back here soon."* (in their language). One exception. If a family asks *who* to contact about something — "who do I contact if my child is being bullied?" — and your staff directory has no entry that answers it, Elira gives them your main office number straight away instead of asking them to wait, and still files the question for you. Where to bring a concern is not private, and telling a worried parent to wait is the wrong answer. If you have published no office number she says nothing about one rather than inventing it. The other way round too: when the question is about a family's own child on a sensitive topic — "who do I contact about my child's IEP?" — Elira does not answer it from your staff directory at all. It goes to your office with your number attached, because a parent asking that has asked for a person. "Who is the special education coordinator?" is a staff fact and is still answered.
  2. The question appears in [AI Knowledge](/dashboard/ai-knowledge) on your dashboard, and once an hour your office gets one email listing every question still waiting, with an Improve AI Knowledge button under each (Answer for this family when it is about one child) — use whichever is handier. Its subject is AE - 3 family questions waiting - <your school name>, so it's easy to spot or filter. It goes to the Director of Operations — Email in Enrollment details on Enrollment → Settings, or to your account email if that is empty. Questions someone already answered on the dashboard are left out, and if that was all of them, no email is sent.
  3. Whatever your staff types is texted back to the family — and Elira learns it for both the text line and the chat bubble on your website, so she can answer it herself next time — unless Only for this family (Elira does not learn it) is ticked. It is ticked for you when the question looks like it is about one child's own records; untick it if your answer is true for every family.

Teach Elira from your dashboard

The AI Knowledge tab lists every question waiting for an answer and everything Elira has already learned. Answer one in the Teach Elira card and press Teach Elira & reply: it trains both places Elira talks to families at once — no separate step for the website chat (a family-only answer trains neither). Write a full sentence that names the topic: Elira reuses the answer without showing the parent’s question. A hint appears below the answer box when the topic seems missing; you can still save the answer. The same tab holds Tell Elira notes, your staff directory, your calendars and documents, and your event flyers — so when a family asks for the open-house flyer, Elira can send the link.

Prefer to watch? For charter schools, the video at the top of this page (1:14, with captions) shows answering a question Elira couldn't — from her email, or in the Teach Elira card — and changing an answer she has learned. The same video sits above Teach Elira on AI Knowledge, and every tutorial video is listed under Tutorials on the support page.

Good to know

The fastest way to make Elira useful here: fill in office hours, school hours, and deadlines on School info, then post your events and this week's notes on AI Knowledge.
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Related guides

Set your own outreach hours, closures and campaigns
Narrow when Elira contacts your families, close specific days, switch individual campaigns off, and list families the office is handling itself — from AI Knowledge → How your outreach runs.
How Elira messages families (and understands replies)
What enrollment messages families receive, how yes/no replies are confirmed before anything is binding, and what happens after an acceptance.
Text, call & email consent (opt-ins)
Elira only contacts families who have opted in — texts, calls and emails each need recorded consent. How to record it, and how opt-outs work.
Still need help?
Chat with Elira or send a ticket to a human.
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